After years in the creative department I gradually switched to strategy and became the broadly experienced strategist I am now. A strong proponent of effective communication that gets people moving. This belief led to national and international awards for both creative as strategic accomplishments. I worked for many brands, from local to global, advising on – but not only – brand strategy, digital strategy, content strategy and creative strategy.

A small selection of brands I had the honor of working for: Philips, Nokia, Volvo, Center Parcs, KPN, ABN AMRO, ProRail, ING.

Pushing the limits to find the core question. Coming up with the answer. For global, regional or local brands. From brand strategy to content strategy to activation strategy to digital strategy to social media strategy.
It’s not a big step - if any - from strategy to creative work. The intersection of the two is fascinating and a spot where I feel at home: to see the brand communicate with their audience by force of creativity.

Awards & Honors


Nokia Game 2000
ADCN 2000
Spin Award (Best Branding Website)
Spin Award (Best Cross Media campaign)
Spin (Best internet performance overall)
Marketing&Media award London (Best event/one off media stunt)
Esprix Silver (Business to consumer)
Esprix Silver (Cross media)
Making it Happen Londen (Media performance)
CBI Award Silver (Havas Worldwide)

Nokia Game 2001
Cannes Gold 2001

Nokia Game 2002
Ad Tech Award Gold (Best Consumer Campaign) 2002
Accent 2003

Nuon (Vattenfall)
Magnet 2004
Accent 2004

Spin Award Best innovative concept 2007
Spin Award Beste online campaign 2007

Nuon (Vattenfall)
Nominatie Accent 2008
Nominatie Accent 2009

Effie 2010

Museum Mauritshuis
ADCN 2017

Volvo Lifesaver
ADCN 2020
D&AD ‘Impact’ 2020
Oneshow 2020
Epica 2020
Cresta Award ‘Wished we’d thought of that’ 2020
Cresta Award ‘Brand Purpose’ 2020
Cresta Award ‘Brand Purpose’ 2020 Gold/Overall
Eurobest ‘Healthcare’ 2020
Eurobest Shortlist ‘Brand Experience & Activation’ 2020

ProRail Victim Fashion
ADCN 2020 ‘Impact’
ADCN 2020 ‘Art Direction’
ADCN 2020 ‘Innovation’
SAN 2020 Shortlist
Spin Award 2020 ‘Social Business’
Cresta Award 2020 ‘Ambient & Experiential’
Cresta Award 2020 ‘Integrated’
Cresta Award 2020 ‘Healthcare’
Cresta Award 2020 ‘Craft’


President JuryADCN Interactive 2006
Jury Member SJP Magneten 2006
Jury Member Esprix 2007
Jury Member SJP Magneten 2008
Jury Member Esprix 2008
Jury Member Esprix 2012
Jurylid Magneten 2014

Curious for more? Call +31 6 22 66 57 00 or send an e-mail to joost@joostvanliemt.nl